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Photo Release -- Nathan's Famous Launches Campaign for Creation of a Hot Dog Emoji

LISLE, Ill., July 23, 2015 (GLOBE NEWSWIRE) -- Nathan's Famous, the world-famous hot dog company, is celebrating National Hot Dog Day as only Nathan's can… by launching an official campaign for the creation of a hot dog emoji.



A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=34695

Hundreds-of-millions of tech-savvy humans text each other every minute of every day. A quick thumbs-up, a soccer ball, the occasional flexed-bicep or a slice of pizza, yet no one can send, perhaps one of America's most iconic foods, the hot dog.

"Hot dog fans, we've heard you loud and clear, and Nathan's Famous is ready to help," said Mike Paribello, Sr. Director of Marketing, Nathan's Famous. "Join our campaign on the Nathan's Famous Facebook page and we'll help bring an end to the madness, and justice to the emoji world!"

Hot dog lovers across the globe can unite and share their interest for a hot dog emoji by joining the campaign on Facebook and using the hashtag, #HotDogEmoji, when sharing posts on all social networks.

Nathan's Famous was founded almost 100 years ago in Coney Island, a popular New York City amusement and leisure destination. Nathan's Famous prides itself on its great quality, unmistakable taste, and a passion for family fun and community support.

Nathan's Famous is a licensed brand of Smithfield Foods.

About Nathan's Famous

Nathan's currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands and nine foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Nathan's was ranked #55 on the Forbes list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. Last year, over 500 million Nathan's Famous hot dogs were sold. For additional information about Nathan's please visit our website at www.nathansfamous.com.

About Smithfield Foods

Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

The photo is also available via AP PhotoExpress.

CONTACT: Chris Madigan Breaking Limits, LLC (203) 918.1652; cmadigan@breakinglimits.net

Source:Smithfield Foods, Inc.