Social media stalwarts Facebook, Twitter and LinkedIn all report earnings next week. But CNBC "Fast Money" traders see their stocks shooting in opposite directions after results.
Surging Facebook has climbed 24 percent higher this year. Trends in ad pricing and user growth will give Facebook shares more momentum, trader Tim Seymour said.
Trader Guy Adami agreed that it has more room to run.
Twitter shares have struggled to gain any traction this year amid leadership changes and sagging sentiment. The stock looks "horrible" and will take a hit after earnings, trader David Seaburg said.
Adami noted, though, that it has largely held around $35 per share recently. He would hold the stock using that level as a floor.
Professional social network LinkedIn, like Twitter, has traded in the red for the year. But Seaburg believes earnings will send it higher, possibly above $250 per share.
It closed Friday around $225. Adami agreed that the stock will rise after results.
While Netflix earnings have passed, trader Brian Kelly believes the Internet video space has gotten so crowded that investors may want to sell some of their stake. The stock has soared more than 100 percent this year.
Tim Seymour is long AAPL, T, BAC, DIS, F, GE, GM, GOOGL, INTC, JPM, SUNE, Tim's firm is long BABA, BIDU, MCD, NKE, NOK, SBUX, YHOO. Today he sold C.
Brian Kelly is long BBRY, BTC=; ITB, TAN, TLT, TSL, US dollar; he is short Oil, Ruble, Yuan and Yen. Today he shorted the Ruble.
Guy Adami is long CELG, EXAS, INTC, Guy Adami's wife, Linda Snow, works at Merck.