Traditional cable companies must adapt to cord cutting or they'll watch their business slip away, Frontier Communications' Maggie Wilderotter said Friday.
Content companies are already starting to buckle and package content for the smaller bundles that some cable and Internet service providers are now promoting, but the changes won't stop there, said Wilderotter, Frontier's executive chairwoman.
"I think you'll also see new ways of content being developed on the Internet that will create the new channels of tomorrow, that'll be really geared around [intellectual property] and not necessarily about a traditional linear video play," she told CNBC's "Squawk Box"
"We actually launched over-the-top-type TV programming several years ago because we knew that there was going to be a change. Customers don't want to buy 500 channels anymore and only watch 12."
Old line players must move beyond their traditional business, or else someone will take that business away from them, she said. She pointed to Comcast as an example of a company that had pivoted to embrace a content-focused strategy. The cable provider purchased a minority portion of CNBC parent NBCUniversal in 2011 and took full control of the media company in 2013.
"They've gotten very formidable in content, where 10 years ago they weren't in content," she said.