Typical cotton underwear may be more comfortable than those made with synthetic fabrics, but one small business is making soft skivvies high tech by adding silver to its cotton fibers.
Underwear from Mack Weldon's Silver Series line consist of natural fibers like pima cotton with silver particles woven in. Silver has moisture wicking and antimicrobial properties, CEO Brian Berger said in an interview with CNBC.
"We personally like, aesthetically, a more cotton-based product, something that feels more natural, slightly heavier, somewhat more familiar. And what we find is in order to get a guy to change a half a step of a change from what he has in his drawer works a lot better than a full step," said Michael Isaacman, Mack Weldon, head of product and merchandising.