It's not quite a month old, but Apple's music streaming service has already reached 10 million subscribers, a website reports.
Hitsdailydouble.com's report cited "inside sources at some of the major labels."
Apple Music's three-month free trial period began on June 30.
Once the trial period concludes, Apple will charge subscribers $9.99 a month and will let up to six people use one account for a $14.99 monthly rate.
Read More Cramer: Apple is ready for a downgrade
Apple did not immediately respond to CNBC's request for comment. The report did not specify at which record labels its sources worked at.
Click here for the full report.