The cheap end of the global smartphone market is getting even more competitive.
On Tuesday, Lenovo-owned Motorola unveiled three new devices: the Moto G, the Moto X Play and the Moto X Style. The Moto G's starting price is $179 without a contract. The company will reveal the prices of the two Moto X models in the coming weeks, according to The Associated Press.
And on Monday, Chinese phone maker OnePlus introduced its latest device, the OnePlus 2, with a starting price tag of $329 without a two-year contract.
"Increasing competition is something that can't be ignored," Dan Ives, an analyst at FBR Capital Markets, told CNBC.