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Blue Calypso Announces Launch of Mobile Shopper Engagement Program at Select Minyard Sun Fresh Markets

DALLAS, July 28, 2015 (GLOBE NEWSWIRE) -- The proliferation of mobile devices and the explosion of social media is rapidly changing the way buyers and retailers connect and interact. Blue Calypso, Inc. (OTCQB:BCYP) (OTCQB:BCYPD), developer of mobile shopper engagement and social advocacy solutions, today announced a shopper marketing program in conjunction with Adventi Media, Inc., and Marketing Management, Inc. (MMI) that simplifies the shopping experience at participating Minyard Sun Fresh Market locations. The program includes weekly digital store circulars, product information, promotional offers, and rewards to shoppers' mobile devices when they are in-store on the path-to-purchase.

"The needs and expectations of shoppers are evolving as quickly as technology is developed. Retailers can now leverage, create and increase customer engagement with an immersive, personalized, mobile shopping experience," said Andrew Levi, CEO Blue Calypso. "Our solutions offer an innovative experience that is uniquely-personalized for shoppers and guided by an easy-to-use digital concierge."

Blue Calypso's patented Mobile ADvantage™ solution is designed to drive store traffic, grow per-visitor sales and build brand loyalty. The "app-less" mobile web platform utilizes text/SMS short codes, sending shoppers to a Minyard Sun Fresh Market mobile microsite with rich, user-friendly features such as the ability to share offers with friends and family through popular social media communities, e-mail or text.

"At Minyard, we are continuously looking for ways to improve the customer's in-store experience while saving them time and money," said Ray Schalek, owner of Minyard Food Stores. "Blue Calypso's technology allows us to offer an engaging and streamlined purchasing journey with analytics that help educate our team on the buying behaviors, preferences and needs of our clientele, benefitting all parties in the buying process."

Blue Calypso solutions capture real-time, in-depth customer analytics such as location intelligence, reporting and insights on a participating shopper's path-to-purchase, content interaction, attribution and conversion. Comprehensive analytics allow retailers to access key insights for marketing and sales purposes, such as post-click engagement, store foot traffic, pre and post-visit engagement, demographics and buying triggers - all delivered in an easy-to-understand dashboard.

Due to positive early program response, ten additional stores have been added to the participating locations.

To learn more about Blue Calypso and their innovative mobile engagement solutions, visit http://bluecalypso.com/.

About Blue Calypso, Inc.

Dallas-based Blue Calypso, Inc. (OTCQB:BCYP) (OTCQB:BCYPD) develops and delivers an innovative location-centric mobile shopper engagement platform for brands and retailers using its patented portfolio of products, including KIOSentrix™, Mobile ADvantage™, DashTAGG® and SOCIALECHO™. The Company employs its unique and flexible platform to connect consumers to brands, drive local in-store traffic, increase shopper spend and shorten the consumer's path-to-purchase. For more information about the company, please visit www.bluecalypso.com.

About Adventi Media, Inc., headquartered in Las Colinas, Texas, Adventi Media is a technology driven direct marketing company that specializes in direct-to-door delivery of advertising materials and full service direct mail, along with providing shopper engagement programs together with Blue Calypso, Inc. For more information, please visit www.adventimedia.com.

About Marketing Management, Inc.

Marketing Management, Inc. (MMI), headquartered in Fort Worth, Texas, is one of the leading private brand marketing companies in the United States. Since 1966, we have provided concept-to-consumer support services for private brands including Brand Creation, Label Design and Production, Custom Product Photography, Quality Assurance, Sensory Testing, Label Inventory Management and Product Specification Management. For more information, please visit www.mmibrands.com.

CONTACT: MEDIA CONTACT Rachel David Rachel.david@hck2.com 972.499.6630 INVESTOR CONTACT MKR Group Inc. Todd Kehrli or Mark Forney bcyp@mkr-group.com 323.205.4336

Source:Blue Calypso