SALT LAKE CITY, July 28, 2015 (GLOBE NEWSWIRE) -- MaritzCX today announced CXMasters™, an intensive career development event for customer experience (CX) professionals who want to expand and validate their skills, increase customer loyalty, and earn professional recognition. CXMasters will be held September 14-17, 2015 in Salt Lake City.
"The MaritzCX team invented Voice of the Customer (VoC) training and has certified hundreds of CX professionals since 2007, creating a recognized industry credential that continues as a benchmark today," said Bassam Salem, chief operating officer, MaritzCX. "As CX job openings are being created faster than qualified people can be found to fill them, training and certification is the best way to filter new hires, develop internal experts, and open the door to more opportunities and career fulfillment. Our clients are asking us to lead the way again with new courses and CX certifications."
Some of the world's best CX pros, including MaritzCX leaders and expert guest presenters, have collaborated to craft course materials and certification tracks that define industry-wide standards and areas of competence for the growing CX field.
The CXMasters event offers three certification track opportunities or six individual course options. Certification tracks include:
- VoC Certification – a three-day track designed to provide a basic overview of Voice of the Customer (VoC) best practices for those new to CX or building new programs.
- CX Operations Certification – a two-day track that goes deep into the nuts and bolts of operationalizing feedback and CX program elements.
- CX Insights Certification – a four-day track designed for those who need to turn complex data into executive recommendations and action.
Individual course options include:
- VoC Basics (two days)
- Journey Mapping (one day)
- Best Practices in CX Data Collection (one day)
- CX Sampling, Survey and Study Design (one day)
- CX Basic Analytics (two days)
- Storytelling with CX Data (two days)
Arguably the best of the event comes from peer networking and interaction. Time each day is carved out for participatory discussions – great people in the room, talking about real issues that matter to the group, focused through expert moderation. Collaborative conversations with people who have experience, insight, and willingness to share help attendees solve the toughest challenges they're facing.
Training and certification benefits both individuals and organizations. Individuals gain new skills that help them perform at a higher level, demonstrate their career commitment, maximize their earning potential, and open opportunities for career development. Connecting with a strong peer community also helps individuals stay current on best practices. Employers gain more skilled and insightful team members and a measurable framework for organizational structure and advancement.
CXMasters is ideal for anyone in customer experience, voice of the customer, line-of-business management, service and support, survey management, market research, marketing, customer retention, customer intelligence, employee voice or engagement, and HR. The courses address material for beginner, and intermediate-to-advanced customer experience knowledge. For more information or to register, please visit www.cxmasters.com.
MaritzCX™ helps organizations see, sense, and act on the experiences and desires of every customer to increase retention, conversion, and lifetime value. With an unmatched combination of customer experience (CX) software, research science, vertical market expertise, and managed program services, MaritzCX ingrains CX intelligence and action systems into the DNA of business operations and delivers the world's broadest CX software and services business. For more information, visit www.maritzcx.com.
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