Vitals Powers AvMed’s Consumer Engagement and Incentive Solution

LYNDHURST, N.J., July 28, 2015 (GLOBE NEWSWIRE) -- AvMed members will now have the ability to shop for cost-effective, high-quality health care with the integration of VitalsChoice and Vitals SmartShopper into its member platform. Vitals’ transparency and engagement solutions help members better understand their choices for medical care and earn savings incentives when they select lower-cost, high-quality options.

"Transparency is key to member engagement and trust,” said James M. Repp, AvMed Senior Vice President and Chief Marketing Officer. “The partnership with Vitals allows us to offer a robust, easy-to-use solution that we can rapidly bring to market. That means our customers can start saving on their medical care sooner and further cement AvMed’s value in the marketplace.”

The VitalsChoice transparency platform utilizes data driven tools and analytics to help members find and evaluate health care providers, access member provided ratings and reviews, and explore procedure costs and out-of-pocket estimates. Vitals SmartShopper is an engagement and incentive program that offers cash incentives to guide members to high-quality, lower-cost providers.

“We are in an era where consumers are seeking tools and expertise that allows them to make the best choices regarding quality, affordability and access,” said Kyle Raffaniello, Chief Revenue Officer of Vitals. “Progressive health plans like AvMed are helping their members feel confident that they are selecting quality care at a cost that fits within their family budget. And earn money back on their health care.”

At a time when there are extreme price variations for procedures and treatments from one provider to the next, transparency and incentive programs make cost and quality information accessible to consumers and incentivize people to shop for health care.

About Vitals

Vitals empowers everyone to shop for their health care like an expert. We’re creating an efficient health care marketplace for consumers – making them aware of cost, quality and availability of health care provider options. Vitals is a leading provider of transparency and engagement solutions that achieves measurable savings for consumers, health plans and employers. Through the combination of our data driven transparency tools, analytics and incentives, Vitals helps more than 120 million people each year access better, more affordable care.

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About AvMed

In 1969, AvMed began in South Florida as Aviation Medicine to serve the growing airline industry by providing pilot physicals. Today, with offices in every major metropolitan area of the state, AvMed aims to inspire its membership of 315,000 Floridians to celebrate active lifestyles and “Embrace better health®.” As one of Florida’s oldest and largest not-for-profit health plans, AvMed provides Medicare Advantage coverage in Broward and Miami-Dade counties, Individual Health coverage in the South Florida, Orlando and Gainesville Markets and coverage for Employer Groups in more than 30 counties across the state. Well-known employer clients have been partners for decades, a testament to AvMed’s culture of service, which consistently ranks above statewide peers. For more information, visit

Rosie Mattio Vitals (917) 583-6349