NEW YORK, July 29, 2015 (GLOBE NEWSWIRE) -- ALM's National Underwriter Company addresses the insurance industry's retention crisis with the only online service focused on ensuring the successful growth and development of newly licensed agents – The Succession Initiative.
The barriers for success for today's independent financial professionals are more considerable than ever before: An estimated 80-85 percent of agents leave the business by the fourth year.
Managing Editor of LifeHealthPro Nichole Morford says, "With this program, we're accomplishing two critical things. First, we're providing virtual mentors for new insurance agents — some of the very best minds in the business — who will ensure these new agents get answers to their questions on prospecting, selling, owning and running an agency. In doing this, we're accomplishing our second goal: increasing the industry's retention rate and paving the way for a successful future."
The website offers ongoing editorial coverage, new agent profiles and an Incubator Blog with advice from an advisory board of insurance veterans, including Brian Heckert, president of Million Dollar Round Table, Juli McNeely, president of National Association of Insurance and Financial Advisors and Janet Trautwein, executive vice president and CEO of National Association of Health Underwriters. It also presents unique sponsorship opportunities.
"The sponsorship model offers a unique platform for companies committed to the independent distribution channel to engage directly with newly licensed financial professionals as well as some of the most successful agents and advisors in the industry," says VP of Content & Market Strategy Jamie E Green. "We are limiting the program to five sponsors who, in addition to a substantial amount of brand exposure, will receive promotional value in the form of native advertising and content marketing to help our sponsors elevate the profile of their brand."
The first sponsor to join the program is an online marketplace of information on the insurance industry, MyPath. "MyPath is a clearinghouse for all industry efforts aimed at addressing the risk and insurance talent gap, so we are a natural supporter of The Succession Initiative," said Alexander C. Vandevere, senior vice president, strategic marketing at The Institutes, which leads the MyPath initiative in collaboration with industry partners. "Through this new partnership, we plan to give young professionals insights into the limitless career paths our industry has to offer."
Anyone interested in learning more can visit the website at http://thesuccessioninitiative.lifehealthpro.com/index.php
About The National Underwriter Company
For over 110 years, The National Underwriter Company has been the first in line with the targeted tax, insurance, and financial planning information professionals need to make critical business decisions. The National Underwriter Company offers its respected resources in online, print and eBook formats. The National Underwriter Company is a division of ALM.
ALM is a global leader in specialized industry news and information. Trusted reporting delivered through innovative technology is the hallmark of ALM's award-winning media properties. Headquartered in New York City with 18 offices worldwide, ALM brands have been serving their markets since 1843. ALM was named among Folio: Magazine's Top Places to Work in Media in 2014. For more information, visit www.alm.com.
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