Targeted Fundraising Webinar To Help Nonprofits Grow Donations Exponentially

CALABASAS, Calif., July 31, 2015 (GLOBE NEWSWIRE) -- MobileCause, a leader in cloud based fundraising technology for nonprofits, announces "Targeted Fundraising for Exponential Giving" webinar, the next installment in the series designed to help nonprofit leaders reach their fundraising goals. Scheduled for August 4th at 11AM PST, this next thought leadership webinar is focused on effectively finding and reaching new donors in ways that make them most likely to give to your organization.

Register here for upcoming free webinar on Tuesday, August 4th at 11AM PST.

"One of the most important ways nonprofits can grow donations is by understanding and adopting different ways to better focus their efforts to reach new donors," stated MobileCause Director of Marketing, Jeremy Koenig. "By implementing a targeted approach to fundraising, organizations can operate more effectively and see better results, time and time again."

Expert panelists who will be sharing targeted fundraising insights and best practices include:

  • Marc Bonner, Development Director, Long Beach Area Council, Boy Scouts of America
  • Michele Zanzonico, Director of Annual Support, USET (United States Equestrian Team)
  • Nate Yokers, Financial Officer, Two Feet Project
  • Jeremy Koenig, Director of Marketing, MobileCause

Though their real-life stories and experiences, the webinar will examine why people tend to give 25-50% more when they are raising funds to reach a specific target rather than just donating to a general fund. Also, a tangible problem that can result in an actual benefit people can see, touch, feel, hear or experience can increase donations rather than giving for an abstract purpose. Finally, instead of a one-size-fits-all approach, you'll learn how these experts are using targeted demographic preferences when communicating to donors to increase supporter participation up to 800%.

About MobileCause

MobileCause provides cloud based online fundraising and donor communication software for nonprofit organizations enabling them to raise more money at a lower cost. Each solution is designed to mobilize networks of volunteers, donors and staff while making it easy for people to give and stay connected from any device. Our suite of products including: crowdfunding for nonprofits, comprehensive online giving, dynamic event fundraising, text to donate keywords, mobile marketing and smart data records, is designed for a new generation of giving for mobile, online and social. Customers can be up and running in hours with no technical skills required. MobileCause provides turnkey merchant and payment services at a simple flat rate that includes a specialized mobile payment app for nonprofits. Each plan includes dedicated strategy support from fundraising experts. Featured clients include United Way, The Salvation Army, American Heart Association, University of Southern California, Habitat for Humanity and many more. Learn more at

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CONTACT: Juliette Harris, MobileCause Publicist (310) 577-1122

Source: MobileCause