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But give Scott Walker extra credit for effectively promoting his biker image with the media. Walker loves being photographed in his leather jacket and boots on his Harley Davidson. He stands out on TV — and print reporters are writing stories about his love for his Harley.
The problem is it's not extending into any significant name recognition. A Reuters story this week suggested "HOG" lovers still can't identify Walker from the rest of the GOP pack.
Yes, it's contentious to say Walker isn't well known when he leads in some state polls, but outside of the Midwest and excluding political junkies, Walker doesn't have the name recognition of Trump, Bush or Clinton. (Don't worry, Walker fans, that's not necessarily a bad thing. He can use that to his advantage as he introduces his policies, credentials and persona to new voters).
New Yorkers frequently get a bad rap from the rest of the country for believing the world revolves around them, but look at the demographics, and you'll see nearly 20 million people live in the New York City metropolitan area, according to the Census Department. And close to 50 percent of the population is on Eastern time. What does that have to do with Walker? The news media is heavily driven by ad dollars, which, in turn, is driven by eyeballs. It's a lot harder to lead a national newscast with a story that comes out of the Midwest because Americans watch news that is relevant to their daily lives. Fair or not, pure numbers show more people know Chris Christieand Marco Rubio over Walker solely based on their states population and the national news cycle.
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While that observation is based on my experience in the media (in the Southwest, Southeast and Northeast), here comes the controversial conjecture: Many people in the Northeast have their perceptions about people in the Midwest. I won't elaborate on that here — ask your own friends — but if I were advising Walker, I would tell him to dress more presidentially. Ignore the casual trend and dress the part. You want to be leader of the free world. Image and perception are crucial in politics, especially in a crowded field. Yes, policy trumps branding and experience trumps image, but voters will listen to their stereotypes when they don't know anything about your policy or experience.