Read MoreHow an NYC bootmaker uses big data to boost sales
"For every bride that has a runner at their wedding, they've got seven bridesmaids standing right there that are likely to be married within the next few years. So that business tends to feed itself," Goldman said.
Goldman uses Infusionsoft to keep track of and follow up with clients and potential clients.
The customer relationship management tool Goldman uses has plenty of competitors, like those made by tech giant Oracle, but Goldman said she uses this one in particular because it's specifically tailored to businesses with up to 25 employees.
The service is pricy, with a $1,500 initial fee and a monthly fee ranging from $199 to $599, but Goldman notes that her investment is paid off with the sale of one wedding runner.