CHICAGO, Aug. 3, 2015 (GLOBE NEWSWIRE) -- Chicago-based Vi, a luxury senior living company with 10 locations nationwide, recently launched a new, more user-friendly website at ViLiving.com.
Vi has been in the senior living industry for more than 25 years, and has upscale communities in Florida, South Carolina, Illinois, Colorado, Arizona, and California.
According to Greg Sieman, Vice President of Marketing at Vi's corporate office in Chicago, Ill., the new website is meant to bring out the unique personalities of each of the 10 Vi properties.
"Our goals going into the website redesign were simple – make a website that was viewable on any device, make it more community-centric, and allow users to easily discover the heart of each Vi community," said Sieman.
Vi worked with global marketing agency VML, its digital agency of record, to strategize an approach, design the navigation and content, and then build the new website.
"We're very excited to see this work come to life," said Jane Tamraz, Executive Director at VML. "Vi's commitment to the uniqueness of each community and recognition of the importance of an online experience in selecting a community were inspirations to our team. VML's goals were to ensure we understood the needs and digital habits of older adults and that we built a web experience that brings each Vi community to life in a unique and relevant way."
For Sieman, the research from VML, coupled with the increase in new residents and prospects engaging with Vi digitally, led the organization to invest in creating the new online experience.
"It's important to us that our potential residents see the details and unique aspects of our communities at the beginning of their search – especially since our website is often the first entry point for education and research in what is a very emotional transaction," Sieman said. "We felt strongly about making this investment in an enhanced experience given how digitally savvy many of our current residents are."
With the new ViLiving.com up and running since late June, a new digital direction for the company and the communities has come to life.
"Our communities – the people and the environment – are always evolving and our website is now flexible enough to illustrate that change," Sieman said. "We truly feel the new web design brings our communities to life, and will hopefully draw new residents to learn about and enjoy Vi."
For more than 25 years, Vi has blurred the line between retirement and resort. Our continuing care retirement communities (CCRCs) provide refined environments, upscale living, service and amenities and the option for care should you need it. Founded in 1987, Vi currently operates 10 CCRCs nationwide. For more information, visit ViLiving.com.
CONTACT: Vi Editorial firstname.lastname@example.org 312-803-8618Source: Vi - c