The staples of the British cuppa -- tea and cookies (or biscuits as the British insist on calling them) have declined over the past five years as U.K. consumers turn to healthier snacks and try more adventurous beverages, according to market research from Mintel.
The amount of tea bought each year has fallen, as volume sales have dropped 22 percent from 97 million kg in 2010 to an estimated 76 million kg in 2015. In terms of value, sales in the tea retail market fell by 6 percent over the same period from £699 million ($1.09 billion) in 2010 to an estimated £654 million in 2015.
Meanwhile, U.K. volume sales of cookies/biscuits have fallen from 451 million kg in 2009 to an estimated 413 million kg in 2014. Mintel surveyed British tea-drinkers and found 41 percent do not eat the sweet snacks more often due to concerns about high sugar content.