DALLAS, Aug. 5, 2015 (GLOBE NEWSWIRE) -- Consumers' growing dependency on powerful smartphone devices is transforming the way they walk the aisles of their favorite retailers and make buying decisions. Blue Calypso, Inc. (OTCQB:BCYP), a leading developer of mobile shopper engagement solutions, announced today the launch of its AC and rechargeable battery-powered retail beacons that automatically communicate with a store visitor's mobile device to deliver retailer-branded product information, price comparisons, store circulars, incentives and more benefits to those within range.
Utilizing a low-power Bluetooth technology that leverages Apple's iBeacon™ protocol, beacons broadcast a proximity-specific signal to smart devices such as an iPhone or Android. These small, wireless transmitters are strategically placed throughout retail locations to deliver store-centric information and alerts to shoppers. Leveraging this technology, retailers not only engage and interact with customers, but store visitors can enjoy a tailored shopping experience leading to higher satisfaction and a quicker path-to-purchase journey.
"Our beacons play an important role in the evolution of a proximity-based in-store mobile shopping experience for brands, retailers and consumers", said Andrew Levi, CEO of Blue Calypso. "Imagine walking into a store and being immediately alerted to new product information, deals, and incentives that are tailored specifically to you. Beacons are a powerful way for retailers to enhance and streamline the path-to-purchase for store visitors who want a more efficient, data centric and value driven experience."
The Company's beacons and its developer toolkit are now available for purchase by brands, retailers and 3rd party solution developers on their website as well as part of a fully integrated solution delivered directly to clients of Blue Calypso. The Company is currently launching several in-store trials with a variety of retailers, including the recently announced partnership with Minyard Sun Fresh Markets.
Unlike most battery powered beacons available today, Blue Calypso has developed an AC-powered model that conveniently plugs into an electrical outlet, extending its lifecycle while making the administration and maintenance process easier for retailers. The beacons can also be powered by a re-chargeable battery if AC power is not available in desired beacon locations. Blue Calypso's beacon technology works in tandem with its KIOSentrix™ universal mobile shopping app that provides consumers with a unique, circumstantially and geographically relevant mobile retail shopping experience. Beacons can also be easily integrated into 3rd party developed mobile apps.
KIOSentrix™ captures real-time, in-depth customer analytics such as location intelligence, reporting and insights on a shopper's purchasing journey, content interaction, attribution and conversion. Comprehensive analytics allow brands and retailers to access key insights for marketing and sales purposes, such as post-click engagement, store foot traffic, pre and post-visit engagement, demographics and buying triggers all delivered in an easy-to-understand dashboard.
To learn more about Blue Calypso and their innovative beacon solutions, visit http://bluecalypso.com/.
About Blue Calypso, Inc.
Dallas-based Blue Calypso, Inc. (BCYP) develops and delivers an innovative location-centric mobile shopper engagement platform for brands and retailers using its patented portfolio of products, including KIOSentrix™, Mobile ADvantage™, DashTAGG® and SOCIALECHO™. The Company employs its unique and flexible platform to connect consumers to brands, drive local in-store traffic, increase shopper spend and shorten the consumer's path-to-purchase. For more information about the company, please visit www.bluecalypso.com
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