London, 06 August 2015 - CNBC International has announced the roll out of pan-European Marketing campaign for its Squawk Box Live blog, launched by the channel in July.
Squawk Box Live, a brand new blog for CNBC Europe's flagship business day programme Squawk Box offers a range of content from breaking news and expert analysis from anchors Geoff Cutmore, Steve Sedgwick and Karen Tso, as well as leading figures from business and finance. Running from Monday to Friday 07:00 - 10:00 CET, the live blog brings users the best from Squawk Box Europe as well as what's happening on CNBC.com and social media.
The marketing campaign targets business leaders via desktop and mobile devices across a range of websites and in several formats.
Finola McDonnell, VP for Communications and Marketing at CNBC International said:
"We've transitioned our flagship programme Squawk Box to be a truly multiplatform brand. Squawk Box Live is the latest phase of this work. Since its launch, the blog has quickly become one of the most visited areas of our website. This campaign is designed to drive further awareness beyond its current user base."
Entitled "Morning Business News at Your Fingertips" the campaign will run throughout the summer.
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Notes to editors:
Squawk Box is on air Monday to Friday, between 6am-9am BST. Squawk Box Live is updated live during the show's on-air times.
Communication Manager, EMEA
Lee.email@example.com / 020 7653 9398