Charlotte, NC, Aug. 6, 2015 (GLOBE NEWSWIRE) -- Charlotte, NC- Jeff Clayton, owner of JC Signs Charlotte, has studied the effect that signs have had on his customers' businesses for over a decade. "In a digital age, people often overlook the value of grassroots marketing," says Clayton. Signs are at the core of every organic marketing plan but are often assigned the lowest budget priority.
Jeff Clayton of JC Signs in Charlotte, NC is a small business owner and works with small businesses in the Charlotte area. He's been in the sign business since 2008. He opened his own sign company in 2011.
"Our customers often site advertising opportunities like Google Adwords as being their top priority. They are always surprised at the difference a sign makes for a much lower investment than online advertising," explains Clayton.
Signs seem fairly commonplace for businesses. They help clients locate businesses and advertise the business to passersby. But does a sign do more than that? Jeff Clayton believes a business sign can greatly impact the success of a small business. "Signs are the most cost-effective advertisement for small business owners," says Clayton.
On-premise signs for all types of businesses have a direct impact on the success of the business according to two university studies. The University of Cincinnati and the University of San Diego both studied the effect signs had on a variety of businesses. Both studies concluded that adding or improving signs can increase business and sales.
"A sign is more than just a placeholder- it communicates directly with your customers and establishes a first impression," explains Clayton, "Signs are always on the job- advertising for your business 24 hours a day, 365 days a year."
The university studies show that signage plays an important role in branding and marketing. According to the University of Cincinnati study, "Roughly 60 percent of businesses reported increases averaging about 10 percent." These increases were due to sign changes which effected sales and the number of transactions. The University of San Diego also concluded that "Signs have been proven to drive sales results. Adding signs or improving design further enhance sales."
JC Signs of Charlotte creates all types of on premise signs for its clients. They specialize in exterior signs, interior signs, monument signs, and channel letter signs. "We happily work with our clients to find a solution and design that works for their business," says Clayton, "And we promise to be on time and on budget."
Some studies suggest that as many as 45 percent of first-time customers who visit a business do so because they noticed a sign. An attractive, legible sign in a prominent location can draw attention to a business unlike other forms of advertisement. Signs convey important information to customers like location, brand, promotions, and style. "Having a well-designed sign is one of the best ways to be identified in your community," explains Clayton.
JC Signs is located at 1008 East Boulevard in Charlotte NC 28203. For more information, visit their website at www.jcsignscharltote.com or call them at 704-995-0988. Visitors to the website can peruse their portfolio and testimonials from previous clients.
CONTACT: Jeff Clayton - 704-995-0988
Source: JC Signs Charlotte