Monday: Kraft Heinz, Live Nation, Shake Shack
Kraft Heinz: Cramer considers this one to be a powerhouse of brands. He thinks investors should own this one for the long term, and he expects more merger-and-acquisition activity in the packaged-goods space.
Live Nation: The stock has come down a bit lately, but Cramer thinks it could be due for a bounce after it reports.
Shake Shack: It has dropped quite a bit since its $96 high, but Cramer reminded investors that while the burgers are delicious, the stock is still expensive.
Tuesday: O'Reilly Automotive, Freshpet
O'Reilly Automotive: Auto-parts stores remain a strong theme in Cramer's playbook, especially since Americans are keeping their cars longer than ever. O'Reilly has its analyst meeting on Tuesday, and Cramer thinks it still has room to run.
*Bonus play: If O'Reilly reports good numbers and the stock reacts well, Cramer wants investors to consider buying AutoZone, which has the best buyback he's ever seen.
Freshpet: Cramer needs to start hearing about profitability from Freshpet, not just revenue growth. He wants to hear how close they are to an earnings breakout on Tuesday; otherwise he wants investors to leave it alone.
"I know it could be an attractive takeover candidate, but we can't recommend stocks on a takeover basis if they don't have a decent set of earnings," Cramer said.
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Wednesday: Macy's, Alibaba, Cisco
Macy's: With gasoline on the way down, Cramer thinks it could be a good idea to consider this stock both before and after it reports. Lately, the stock tends to sell off when it reports, so there could be an opportunity if the company addresses the idea of going private.
Cisco: This will be the first quarter for new CEO Chuck Robbins. Cramer likes Cisco's long-term prospects, but understands if investors may want to hear its conference call and then make up their minds.
Thursday & Friday: Nordstrom, Kohl's, J.C. Penney
"Of these three, if you stuck a gun to my head and asked me which I would buy, I'd say get that gun away from my head. Then I would pick Nordstrom because it is so well run and it is back in growth mode with its terrific Rack division," Cramer said.
So, with more crazy earnings next week, the "Mad Money" host wants investors to buckle up for another wild ride. This is one earnings period that has already changed the investing landscape and could do so again next week.