Gold bugs haven't had it this bad since the Clinton administration.
Bullion just notched its seventh straight week of losses, which is gold's longest weekly losing streak since 1999. And even though gold rose slightly Friday, a trader who relies heavily on the technicals believes the breakdown is about to get a lot worse.
"Gold is in a clear downtrend, but we've seen it consolidate of late," Andrew Keene said Friday on CNBC's "Trading Nation." prices have been bouncing in a tight trading range of $1,080 on the low end and $1,100 on the high end for the past two weeks.
And looking at a chart of the ETF, which was trading Friday afternoon at $104.93, Keene noted that throughout much of 2015, it has shown a pattern of steep selling, followed by consolidation and further selling. "I don't think we are going to consolidate and reverse to the upside," he added. "I think the trend will continue lower to $100, which is the key psychological level in gold price of $1,000 an ounce."
Since hitting a high of $1,205.70 in June, gold has tumbled more than 9 percent on the one-two punch of a rising dollar and falling interest rates—two things that make gold less attractive. The continued selling has the options market betting on more losses.
"The options market is implying an $8 move in either direction by December," said Keene, founder of Keene on the Market. "If the GLD breaks $100 I think it's going to get HIT in a heartbeat, and we could see a measured move target down to $98."
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