For car buyers who savor the art of the deal, Lexus dealerships might not be a top destination anymore.
A dozen cherry-picked Lexus dealers will experiment with the pilot test in which prices for both new and used vehicles, as well as parts and service will be non-negotiable, according to comments from Jeff Bracken, Lexus' general manager cited by the Detroit Free Press.
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The strategy isn't entirely new, but hasn't been used by dealerships since General Motors scrapped Saturn, Bracken told the Detroit Free Press, adding "The dealer has to be willing to let the customer walk away or word gets out and the model falls apart."
Toyota did not immediately respond to CNBC's request for comment.
Toyota reported better than expected U.S. sales in July, but recently lost its title as the world's largest carmaker by sales when it was surpassed by Germany's Volkswagen.