How far does the Chicken Fries frontier stretch? Burger King intends to find out with a new take on its popular breaded white meat strips.
Touted as the chain's spiciest item yet, Fiery Chicken Fries are seasoned with a mix of black pepper, cayenne pepper and other savory spices to piggy back off of increased interest in spicy foods. The limited-time item, which is available in participating restaurants now, has a recommended price of $2.89 for nine pieces.
The spicy version also cater to a key group in the restaurant industry: millennials. This same demo's social media posts helped persuade Burger King to bring Chicken Fries back to the menu after it originally shelved the item in 2012.