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Freeze Tag Submits New Mobile Game to Apple for App Store Approval

TUSTIN, Calif., Aug. 11, 2015 (GLOBE NEWSWIRE) -- Freeze Tag (OTC:FRZT), a leading creator of mobile social games, today announced its new free-to-play bubble popper game called Kitty Pawp™: Bubble Shooter has been submitted to Apple for App Store approval. After approval, the game will be launched in select geographic territories for live testing and data gathering before the national and worldwide launches begin.

"Kitty Pawp: Bubble Shooter was an instant hit with our beta testers," said Craig Holland, CEO of Freeze Tag. "We are excited to see how players react to the adorable cat characters and addictive game mechanic when we go live in the launch territory."

Kitty Pawp: Bubble Shooter is an arcade style, match three puzzle game similar to Bubble Witch 2 Saga and Angry Birds Pop. The difference is that Kitty Pawp is all about cats: their likes (fishes), dislikes (hairballs), and everything in between. Bubble shooter games have become increasingly popular on both Apple and Google app stores. In the past few months, four bubble shooter games have ranked in the top 100 grossing games on the Apple App Store, including Bubble Witch 2 Saga and the new Inside Out from Disney. According to thinkgaming.com (https://thinkgaming.com/app-sales-data/), some bubble shooter games, such as Bubble Witch 2 Saga can gross over $33,000 per day ($12,045,000 per year) on the iPhone platform alone.

According to Apple guidelines, the approval process can take up to three weeks. After approval, Freeze Tag reports that the next step is to make Kitty Pawp: Bubble Shooter available for download in a few key geographic markets to gather retention and monetization data before launching in North America and other areas around the world.

To learn more about Kitty Pawp: Bubble Shooter, please visit the game's website at http://www.kittypawp.com.

About Freeze Tag, Inc.

Freeze Tag, Inc. is a leading creator of mobile social games that are fun and engaging for all ages. Based on a free-to-play business model that has propelled games like Candy Crush Saga to worldwide success, we employ state-of-the-art data analytics and proprietary technology to dynamically optimize the gaming experience for revenue generation. Players can download and enjoy our games for free, or they can purchase virtual items and additional features within the game to increase the fun factor. Our games encourage players to compete and engage with their friends on major social networks such as Facebook and Twitter. Founded by gaming industry veterans, Freeze Tag has launched several successful mobile games including the number one hit series Victorian Mysteries® and Unsolved Mystery Club®, as well as digital entertainment like Etch A Sketch®. Freeze Tag games have been downloaded millions of times on the Apple, Amazon and Google app stores.

CONTACT: info@freezetag.com 714-210-3850 x26

Source:Freeze Tag, Inc.