Fresh off a multi-million dollar funding round, U.K. start-up Dice – which lets people buy tickets without the booking fee – is eyeing expansion and hopes to take on the likes of Ticketmaster.
Users of Dice, which is aimed at a young audience, can buy tickets for gigs via a mobile phone app and avoid paying booking fees.
"In the past…you'd have to have ticket companies who would print off the tickets, perforate them up, put them in little envelopes and mail them off. But with Dice the ticket goes immediately onto the fan's phone so it doesn't really cost us anything to do it," Phil Hutcheon, founder and CEO of Dice, told CNBC on Tuesday.
"Ticket fees are like a drug and we've been able to launch without any of those overheads," he added.