YouTube, the online video behemoth with more than a billion users and its own CEO, remains under Google as a core business.
Analysts told CNBC on Tuesday that the move brings more transparency to Google's businesses, including YouTube. YouTube has told CNBC that it will not break out revenue numbers under the new organizational structure, but analysts said they expect more insight into growth and profitability at the video giant.
"For us analysts who are greedy for information, there will be better disclosure around the operating businesses within Google Inc.," said Anthony DiClemente, managing director at Nomura, during an interview on CNBC's "Squawk Box." "Those three big drivers being YouTube, mobile search and the ad tech businesses."
Ben Schachter, senior Internet analyst at Macquarie Research, told CNBC in an email that it remains unclear whether Google plans to release more metrics on YouTube under the new structure. Still, it will shine a light on YouTube's bottom line, he said.
"We think that simply by being including in the new Google results, investors will have a better idea of its profitability," he said.
As for the starring role YouTube will play, Elevation Partners co-founder Roger McNamee was bullish on its long-term prospects. In an interview with CNBC's "Squawk Alley," McNamee called YouTube an "enormously exciting" platform.
"They have established a position in that business that is, at the moment at least, unassailable," he said. "... I do think from an investor perspective Google remains Google. All pieces that were ever there are still there."
—CNBC's Julia Boorstin contributed to this report.