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ReachLocal's Lead Conversion Software Wins People's Choice Stevie(R) Award in 2015 American Business Awards(SM)

WOODLAND HILLS, Calif., Aug. 12, 2015 (GLOBE NEWSWIRE) -- ReachLocal Inc. (NASDAQ:RLOC), a leader in powering online marketing for local businesses, announced today that its ReachEdge lead conversion software was named a winner of the crystal People's Choice Stevie® Award for Favorite New Products in The 13th Annual American Business Awards. ReachEdge lead conversion software is a winning product that has over 2,400 users, growing 69 percent year-over-year and 28 percent quarter-over-quarter (Q1 to Q2).

In addition to being awarded a People's Choice Award, ReachEdge is also a finalist for a Gold, Silver or Bronze Stevie® Award in the "New Product or Service of the Year – Lead Generation Solution" category. More than 3,300 nominations were submitted to this year's American Business Awards, and of these, ReachLocal will be one to receive an award at The American Business Awards event in San Francisco on Friday, September 11.

"ReachEdge software is a valuable new product among local businesses because it gives them the tools needed to understand which marketing resources are netting the most customers, and the ability to measure ROI from all their digital marketing efforts," said Kris Barton, ReachLocal's Chief Product Officer. "ReachEdge helps businesses turn more of their leads into customers with analytics and reports, and tools such as automated reminders and emails."

The People's Choice Stevie Awards for Favorite New Products are a feature of The American Business Awards in which the general public can vote for their favorite new products and services of the year. More than 16,000 votes were cast in 40 people's choice categories this year. All new products and services to be honored in the ABA's new product categories were included in people's choice voting.

About the Stevie Awards

Stevie Awards are conferred in six programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the German Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

About ReachEdge

ReachEdge is a state of the art lead conversion and marketing automation system that integrates website optimization, powerful lead follow-up software and a simple-to-use mobile app designed to provide transparency into marketing results and tools to optimize sales for local businesses. With these tools, businesses can make themselves more easily accessible to current and potential customers, track and organize leads that come in through various sources – online and offline – and stay in contact through automated email follow ups and tools to drive more efficient conversions.

About ReachLocal

ReachLocal, Inc. (NASDAQ:RLOC) helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.

CONTACT: ReachLocal, Inc. Amber Seikaly Vice President Corporate Communications (214) 294-0242 amber.seikaly@reachlocal.com

Source:ReachLocal, Inc.