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tED Magazine Names 2015 Best of the Best Marketing Award Winners

ST. LOUIS, Aug. 12, 2015 (GLOBE NEWSWIRE) -- tED magazine, the official publication of the NAED, has honored 50 of the electrical industry's finest marketing programs in its 2015 Best of the Best Marketing Awards Competition.

The nominations were judged by Hank Bergson, former president of NEMRA; Jan Niehaus, president, Communications by Design; Katrina Olson, who taught public relations, advertising, and writing for 10 years at the University of Illinois at Urbana-Champaign; and Shad Thomas, president of Glass Box Research.

The awards were presented at a special ceremony during NAED's 2015 AdVenture Marketing Conference on Monday, August 10.

For more than four decades, tED magazine has recognized the electrical industry's top marketing initiatives with its Best of the Best Competition. This year's awards honored electrical distributors and suppliers for stellar campaigns launched in 2014.

Every year, the publication selects one distributor and one supplier to represent the overall best marketing practices for the industry. This year's "Best Overall" winners were:

Womack Electric Supply –this distributor earned individual Best of the Best awards in the Brand Awareness, Creative Display, Integrated Promotional Campaign, Public Relations—Community Outreach, and Publication categories.

Legrand –this supplier earned individual Best of the Best awards in three categories: Integrated Promotional Campaign, Literature/Selling Tool, and Print Ad—Single.

In addition, the following companies received the Best of the Best category awards. See all the winning campaigns in the August issue of tED magazine.

BRAND AWARENESS

Distributor Under $100 million:
Womack Electric Supply, "The Womack Advantage Brochure and Sales Sheets"
Distributor $100 million - $200 million:
United Electric Supply, "Brand Awareness & Brand Refresh"
Distributors Over $200 million:
Warshauer Electric Supply, "The Lighting Design Center at Warshauer Electric"
Supplier Under $250 million:
Service Wire, "2014 Direct Mail Campaign"
Supplier Over $250 million:
Fluke, "Fluke Connect App Launch"
CREATIVE DISPLAY
Distributor Under $100 million:
Womack Electric Supply, "The Womack Advantage Posters"
Supplier Under $250 million:
Universal Lighting Technologies, "True Blue Merchandising Program"
Supplier Over $250 million:
Phoenix Contact, "San Jose CTC Displays"
DIGITAL/SOCIAL MEDIA CAMPAIGN
Distributor $100 million - $200 million:
Springfield Electric Supply, "Lighting & Design Campaign"
Distributor Over $200 million:
Van Meter, Inc., "TechWorth Talking"
Supplier Under $250 million:
Service Wire, "Daily Copper Close"
Supplier Over $250 million:
Southwire, "Titan2 Integrated Product Relaunch"
EVENT
Distributor Under $100 million:
Electric Supply & Equipment, "RAOTM 2014 & Customer After Party"
Distributor $100 million - $200 million:
CBT, "Springboro Open House 2014"
Distributor Over $200 million:
Van Meter, Inc., "exploreEXPO"
Supplier Over $250 million:
RAB Lighting, "RAB Lighting Training Programs"
INTEGRATED PROMOTIONAL CAMPAIGN
Distributor Under $100 million:
Womack Electric Supply, "The Womack Way"
Distributor $100 million - $200 million:
Western Extralite, a Division of Border States, "Retail Store Transformed Into Major Regional Distribution Hub"
Distributor Over $200 million:
Vann Meter, Inc., "Get Connected"
Supplier Under $250 million:
Universal Lighting Technologies, "CENTO"
Supplier Over $250 million:
Legrand/Pass & Seymour, "All INdustrial Product Line"
LITERATURE/SELLING TOOL
Distributor $100 million - $200 million:
United Electric Supply, "Capabilities Brochure"
Distributor over $200 million:
Warshauer Electric Supply, "The Basics of Lighting & Lighting Design"
Supplier Under $250 million:
Universal Lighting Technologies, "JumpSTART Lighting Fixtures Marketing Kit (Part 1)"
Supplier Over $250 million (tie):
Burndy, "BUGS: Burndy Unique Grounding Solutions Kit"
Supplier Over $250 million (tie):
Legrand/Wiremold, "Meeting Room Solutions"
PRINT AD – SINGLE
Single, Distributor Over $200 million:
North Coast Electric, "AgriBusiness"
Supplier Under $250 million:
Service Wire, "ServicePlex"
Supplier Over $250 million:
Legrand/Pass & Seymour, "Industrial Solutions"
PRINT CAMPAIGN
Distributor Over $200 million:
Summit Electric Supply, "Gonzales Market Campaign"
Supplier Under $250 million:
Shat-R-Shield, "Knot Your Average Lamp"
Supplier Over $250 million:
Burndy, "2014 Advertising Campaign"
PRODUCT LAUNCH
Distributor Over $250 million:
Graybar, "GBid"
Supplier Under $250 million:
Universal Lighting Technologies, "CENTO"
Supplier Over $250 million:
AFC Cable Systems, "MC Luminary Cable"
PUBLIC RELATIONS—COMMUNITY OUTREACH
Distributor Under $100 million:
Womack Electric Supply, "Give a Kid a Bike Campaign"
Distributor $100 million - $200 million:
Springfield Electric Supply, "Habitat for Humanity House Build"
Distributor Over $200 million:
Mayer Electric Supply, "Richmond Food Bank Project"
Supplier Over $250 million:
GE Lighting, "Global Community Day"
PUBLIC RELATIONS—CORPORATE
Distributor Over $200 million
City Electric Supply, "ReBrand FreeBrand"
Supplier Under $250 million:
Universal Lighting Technologies, "Project51"
Supplier Over $250 million:
Phillips Lighting Canada, "Brighter for You"
PUBLICATION
Distributor Under $100 million:
Womack Electric Supply, "The Womack Way Newsletter"
Distributor Over $200 million:
Shealy Electrical Wholesalers, "The Circuit"
Supplier Over $250 million:
Lutron Electronics, "Lightshow"
WEBSITE
Distributor Under $100 million:
Standard Electric Supply Co., "Standard Talks Blog"
Distributor $100 million - $200 million:
Springfield Electric Supply, "Springfield Electric Lighting & Design Website"
Distributor Over $200 million:
City Electric Supply, "City Electric Supply Website"
Supplier Under $250 million:
Orbit Industries, "Orbit Industries Website"
Supplier Over $250 million:
Hubbell Lighting, "Redesigned Alera Lighting Website"

Details on tED magazine's 2016 Best of the Best contest will be released in November. Those interested in additional contest information should contact tED magazine Editor Misty Byers at 314-812-5316 or mbyers@naed.org.

Circulated to more than 25,000 readers throughout the electrical distribution industry, the award-winning tED magazine serves as the industry's primary source for trends, best practices, and news happening throughout the electrical supply chain. In addition to its monthly print edition, tED produces up-to-the minute news through tEDmag.com; four weekly e-newsletters; and its LinkedIn, Facebook, and Twitter channels.

NAED is the trade association for the $70+ billion electrical distribution industry. Through networking, education, research, and benchmarking, NAED helps electrical distributors increase profitability and improve the channel. NAED's membership operates in nearly 5,100 locations internationally.

CONTACT: Cathy Bryson: (314) 991-9000, cbryson@naed.org

Source:National Association of Electrical Distributors