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iDreamSky Obtains Exclusive Rights to Toy Blast in China

SHENZHEN, China, Aug. 13, 2015 (GLOBE NEWSWIRE) -- iDreamSky Technology Limited ("iDreamSky") (NASDAQ:DSKY), China's leading independent mobile game publishing platform, and Peak Games, one of the fastest-growing mobile gaming companies in the U.S. market, announced today that they have entered into an exclusive licensing agreement to publish the highly successful puzzle game Toy Blast in the Greater China region. The extended distribution agreement will expand the base of game players to include mainland China, Hong Kong, Macao and Taiwan.

Toy Blast, a highly addictive collapse puzzle game developed by Peak Games, has become the fastest growing puzzle game in the U.S. market and is available on Google Play, iTunes App Store and Amazon Appstore. Having reached the top grossing rankings in the US in a short amount of time, Toy Blast's success is largely attributed to its unique gameplay, stunning graphics, a variety of toys and ever changing goals, attracting and keeping users mesmerized globally.

Mr. Michael Chen, chief executive officer of iDreamSky, stated, "The cooperation with Peak Games further expands upon our business strategy in selecting and publishing high quality games for our game users. Looking ahead, we welcome more overseas games to the Chinese market through our increasingly popular platform, while providing our game users increased enjoyment through a more diversified portfolio of games."

About Peak Games

Founded in 2010, Peak Games is already a household name in the mobile gaming industry, with over 30 million monthly active users and ten million daily users. It was recently cited as one of the five most important social gaming vendors in the US market by analyst firm Research and Markets.

Based in Istanbul, Turkey, the company employs over 100 passionate and dedicated people, who work in every aspect of game production and distribution.

Peak Games has successfully built a global user base for its compelling and painstakingly designed casual and board genre games, which are developed for mobile platforms. In total, it serves gamers in more than 150 countries and over 275 million fans have installed at least one of its products. For more information on Peak Games please visit www.peakgames.net.

About iDreamSky

iDreamSky Technology Limited (NASDAQ:DSKY) is the largest independent mobile game publishing platform in China based on the number of active users in the first quarter of 2015, according to Analysys International, an independent market research firm. The Company believes that it has redefined the role of a game publisher by redesigning and optimizing third-party games and delivering them to users through its proprietary distribution channels as part of its broader publishing solution. Well-known international mobile game developers grant the Company access to the source codes of their games, allowing for greater control and efficiency in redesigning their games for the China market. The Company distributes these games through both its proprietary distribution channels and third-party channels, such as app stores and device pre-installations. The Company also operates games as a service, where the Company offers live game services and gains user insights through its multi-dimensional data analysis engine to drive ongoing game optimization and monetization. For more information, please visit http://ir.idreamsky.com.

CONTACT: iDreamSky Contact: For investor and media inquiries, please contact: Ms. Cherie Wan iDreamSky Technology Limited Phone: +86-755-8657-7491 E-mail: ir@idreamsky.com Chenjiazi Zhong ICR, Inc. Tel: +1 646-450-5180 Email: ir@idreamsky.com

Source:iDreamSky Technology Limited