Kohl's long term: Bear versus bull

Kohl's misses estimates: What's the play

Shares of Kohl's dipped nearly 9 percent Thursday after the retailer reported an earnings miss and posted a sharp profit decline. CNBC spoke to two analysts who have different views about the company's long-term strategy.

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Jan Kniffen, CEO of J. Rogers Kniffen Worldwide Enterprises, told CNBC's "Power Lunch" on Thursday that while Kohl's might be attractive in the short term, it doesn't have positive long-term prospects.

"It's a very tough space that they're playing in and its gonna get ever tougher," he said. Kniffen referred specifically to the company's difficulty in the transition to online sales and in offering branded products.

He also said that the small-dollar value that Kohl's assigns to products, versus other retailers, could pose a problem later this year.


People approaching Kohl's department store in Mount Kisco, New York.
Scott Mlyn | CNBC

Piper Jaffray senior retail analyst Neely Tamminga said the stock is cheap and the company has yield.

"They're a better company today then they have been over the last three years," she said in the same interview. "They've improved the profitability of their e-commerce channel. We think these are really positive moves to make sure that they are competitively positioned for the long term."

Disclosures: Neither Tamminga nor Piper Jaffray own shares of Kohl's.