The jury is still out on whether the domestic box office—which has pulled in more than $6 billion total this year, according to Box Office Mojo, will suffer in the aftermath of these shootings. Box office sales declined 5 percent to $10.4 billion in 2014, said the Motion Picture Association of America, with the number of tickets sold declining 6 percent to 1.27 billion.
Some observers have remarked that ticket sales are already softening for other economic reasons, despite the performance of several recent blockbusters. In light of the rash of violence, the situation isn't helped by security fears.
Regardless, movie chains are going the extra mile to protect consumers, who now must contend with the added inconvenience of security searches or being barred from bringing large bags into theaters.
For now, the majority of moviegoers say it's business as usual.
Eighty-five percent of consumers said movie theater risks—including the July death of two moviegoers in Lafayette, terror threats surrounding 2014 film "The Interview," and the 2012 Aurora, Colorado, theater rampage—would have no impact on how often they attended the cinema, according to research firm C4 R&D.
C4 surveyed over 250 moviegoers from July 28-29, and found just over a third support tactics like metal detectors or bag searches in movie theaters.
Major movie chains have implemented changes. Showcase Cinemas, a chain of theaters in the Northeast, said it now prohibits backpacks and packages. Regal Entertainment Group, which owns nearly 600 theaters nationwide, said it plans to inspect bags. Days after the Lafayette shooting, some of its locations barred patrons from entering its facilities with large bags.
"Security issues have become a daily part of our lives in America," Regal's website said. "We acknowledge that this procedure can cause some inconvenience and that it is not without flaws, but hope these are minor in comparison to increased safety."
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