The leaves on the trees are still a long way from turning to their fall colors, but the shelves at the supermarket have a decidedly fall flavor.
In recent years, it's been all about pumpkin spice, and that continues as Pepperidge Farm, Kellogg's and Peeps have added pumpkin to their roster. But joining the familiar palate of fall are bolder flavors like sriracha, jalapeno and ginger wasabi.
"The hot sauce [trend] started a few years ago," Brian Todd, head of economic data for Food Institute, said. "It's just that right now they have narrowed it down to the sriracha, which is very popular."
But pumpkin fans will get to sample a number of new items from Kellogg's, pumpkin spice-flavored Frosted Mini-Wheats cereal and pumpkin pie Pop Tarts, while Jif has launched a new whipped peanut butter with pumpkin pie spice and Peeps marshmallow treats continue to break out of their Easter mold.
However, it seems that the newest trend in fall flavor is an old favorite: apple. Brands like Pepperidge Farm, Nestle's Toll House and Blue Diamond have added the fruit to cookies, breads, cakes and even almonds.