"Born on dates" printed on beer bottles and cans are used to help beer drinkers know they are getting a fresh brew.
But recently Sun King Brewing in Indianapolis found itself in the spotlight after 20,000 cans of its Wee Mac Scottish-style Ale were stamped with a born on date that New England Patriots fans are sure to think is a little too fresh.
In the days after the release of the National Football League's Wells report on "Deflategate," where Patriots quarterback Tom Brady is alleged to have tampered with footballs during a game against the Indianapolis Colts, a Sun King canning line employee decided to have a little fun by stamping the cans with the message: "TOMBRADYSUX13MAY15."
Sun King co-owner Clay Robinson told the Indianapolis Star that while the brewery changes what is printed on the bottom of the cans each day, the "TOM BRADY SUX" message wasn't a planned stunt, but a "prank" pulled by an employee it would only identify as "Biscuit."
"We were like, 'What the hell were you thinking?'" Robinson told the paper.