Virgin Australia revealed its new business class cabin on Monday, which it claims features the longest and widest lie-flat beds currently available in domestic air travel.
The latest offering, part of the airline's strategy to up its competitive edge in the domestic Australian market, "sets a new standard in domestic business class around the world," Virgin Australia chief executive John Borghetti told CNBC.
Australia's second largest airline has been struggling to return to profitability, hampered in part by a weak performance from its international business.
Under the redesign, business class cabins have been changed to a one-two-one configuration so that each seat, which is 80 inches long and 28 inches wide, has access to the aisle. Center seats are fitted with sliding screens for extra privacy. All business class travelers will have the option of a hotel-style turn-down service.