Abercrombie to create six new roles in management revamp: WSJ

Source: Abercrombie and Fitch | American Eagle

Struggling teen apparel retailer Abercrombie & Fitch is creating six new positions as it restructures the management of its Abercrombie brand, The Wall Street Journal reported.

The move, expected to be announced on Tuesday, is part of a strategy to organize executives by brand rather than product, the newspaper said.

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All except one of the new positions will be filled by recently hired outsiders and the executives will report to Abercrombie's brand president, Christos Angelides, the Journal said.

Abercrombie tapped executives from Ralph Lauren's club Monaco chain, PVC, Kohl's and Carter's for the new positions, WSJ said.

Abercrombie, once popular for the preppy clothing it sold under its namesake brand, has struggled to revive flagging sales with customers tiring of its logo-centric apparel.

The company, however, said in May that its business was showing signs of recovery as sales of its Hollister-branded clothes improved, suggesting that efforts to revitalize the retailer may be starting to pay off.

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The retailer is still looking for a permanent replacement to fill the CEO post after Michael Jefferies stepped down in December.

Abercrombie could not immediately be reached for comment outside regular U.S business hours.