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The winners and losers in retail this earnings season

Riding lawnmowers stand in a row in the parking lot outside a Home Depot Inc. retail store in Bowling Green, Kentucky.
Luke Sharrett | Bloomberg | Getty Images
Riding lawnmowers stand in a row in the parking lot outside a Home Depot Inc. retail store in Bowling Green, Kentucky.

There are very clear winners and losers emerging as retail earnings reports continue to shed light on the sector.

Winners: Home Depot; Nordstrom; TJX Companies; and the DIY auto space, which includes names like Advance Auto Parts.

Continuing to trend down: Wal-Mart; department stores like Macy's, Kohl's, and Dillards; and some luxury brands like LVMH, Fossil, and Ralph Lauren.

The jury is still out on the other companies reporting this week, but it's likely Lowe's, L Brands and Ross Stores will continue strong, with a tougher call for American Eagle, Target, and Gap.

Wal-Mart is the clear disappointment, down nearly 3 percent to a new 52-week low, the only S&P 500 company at a new low at the open. Shares are down 18 percent year to date.

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The focus has been on Wal-Mart's lower guidance for the year, but the company highlighted many positives:

  1. U.S. same store sales up 1.5 percent
  2. Dividend a healthy 2.8 percent
  3. Continuing to buy back stock, $1 billion during Q1
  4. E-commerce sales up 16 percent year over year, a slight deceleration but still strong

And if you read the report carefully there are several reasons guidance has been lowered, only a couple due to lower sales:

  1. Investment in wages and training
  2. Investment in e-commerce
  3. Forex impact
  4. Weaker pharmacy margins (a negative surprise)

See that word "investment." Many Wal-Mart stores today are cleaner and crisper, and the groceries look better than they have in years. And the company is finally starting to pay its people more. It is investing in its businesses.

The question is, does the consumer have the money to buy more and pay more? We know people are buying more cars, paying for Netflix subscriptions, and even spending more on restaurants. Will there be enough left over to move the needle for a Wal-Mart?

Wal-Mart's biggest problem is that, partly due to its size, it is having trouble growing revenues, shown by the figures below:

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Wal-Mart Revenues (billions, source: FactSet):

  • 2012: $469
  • 2013: $476
  • 2014: $485
  • 2015 (est.): $487

That's a little more than 3 percent annual revenue growth, well behind the competition below.

5-year annual revenue growth:

  • TJX: 7.5 percent
  • Home Depot: 4.7 percent
  • Wal-Mart: 3.5 percent

That low growth rate is one reason Wal-Mart trades at a relatively low multiple of 15 times forward earnings, as opposed to TJX and Home Depot, both of which trade at multiples of roughly 23 times forward earnings.

  • Bob Pisani

    A CNBC reporter since 1990, Bob Pisani covers Wall Street from the floor of the New York Stock Exchange.

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