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One-day conference to focus on improving subscription revenue

Boston, Aug. 19, 2015 (GLOBE NEWSWIRE) -- Businesses that rely on subscription revenue will learn how to reduce subscriber loss, improve renewal rates and increase recurring revenue at a day-long event exclusively focused on mastering the art and science of payment processing for monthly and annual fees.

Online publisher Subscription Insider and consulting firm Paul Larsen Consulting (PLC) will co-host "Subscription Accelerator: Mastering Payment Processing for Recurring Revenue" on October 22, 2015, in Boston.

"Credit card transactions are the heart of all subscription businesses, and nothing puts a damper on renewals like non-voluntary churn caused by declined cards," said Subscription Insider CEO and publisher Kathy Greenler Sexton. "Together with PLC, we have designed a deep dive for finance, marketing and product executives that will help them address 'card-not-present' issues and develop strategies to improve the lifetime value of customers."

Sexton added that many businesses are not prepared for the increase in declined payment cards expected in 2015 when U.S. payment card providers will reissue cards to comply with the new Europay, MasterCard and Visa (EMV) "Chip Card" global security standard. "It's going to be an enormous challenge for subscription businesses," she said.

"Subscription Accelerator: Mastering Payment Processing for Recurring Revenue" will provide insights from industry experts, engaging discussions, cases studies and strategies that executives can put into practice immediately. Leaders from a variety of organizations will find the conference helpful, including B2B and B2C companies of all sizes in technology, software, publishing, retail, online services, membership associations and many others. Topics will include:

  • Learning the trends, changing market dynamics and strategies that will be important for 2016.
  • Finding effective ways to minimize subscriber attrition rates and maximize the lifetime value of customers.
  • Studying best practices for subscriber and membership retention.
  • Using best-of-breed merchant processors to position businesses to succeed.
  • Choosing the right payment processing partners.

To learn more about "Subscription Accelerator: Mastering Payment Processing for Recurring Revenue" or to register, visit http://www.subscriptioninsider.com/public/Subscription-Accelerator.cfm.

About Paul Larson Consulting (PLC)

PLC exists to maximize the lifetime value of subscriptions by helping crush credit card-caused churn. The company's mission is to serve the community of subscription merchants by optimizing their bottom-line credit card processing results through the application of the recurring industry's best practices, in the most effective ways.

After 13 years as a merchant, the company has spent 13 more years delivering fine-tuned tools and weapons to more than 400 subscription merchants, including Ancestry, Angie's List, Audible, Consumer Reports, Disney and Dollar Shave Club. Visit www.PaulLarsenConsulting.com for more information.

About Subscription Insider

Subscription Insider, an online media business owned and operated by Authority Media Network, LLC, delivers intelligence on how to build, market and sell subscription-based products and services. Through exclusive news, research and tools (including case studies, trend reports, buyer guides, tutorials and best-practice information), Subscription Insider provides the industry's most authoritative how-to guidance on running subscription businesses more profitably. For more information, please visit www.subscriptioninsider.com or call 800-764-9133.

Editors: Contact Jani Spede for full-access press credentials.

CONTACT: Jani Spede Jani Spede Public Relations jspede@spedepr.com 866-923-9980 ext. 1

Source: Subscription Insider