Google went public 11 years ago, and early buyers have done alright for themselves. Class A shares have enjoyed a a split-adjusted gain of nearly 1,300 percent since their first close.
"Fast Money" traders believe the company's prospects looks just as promising in the 11 years to come. They contended that Google holds more upside than technology giant Apple, currently the largest company in the world by market capitalization.
"I'd rather go with Google, which has multiple revenue streams and they've also shown to be a much better venture capitalist" through acquisitions, said trader Brian Kelly.
Kelly expressed concern about Apple's possible reliance on the iPhone for growth in a "saturated" smartphone market. He noted that Google has branched out through acquisitions like YouTube and internal investments.
Trader Karen Finerman—who owns Google personally and Apple through her firm Metropolitan Capital Advisors—also touted the variety of businesses at Google and its "moon shot" projects. The company later this year will set up a new operating structure under a holding company Alphabet, which will house its newer projects like Internet service, health services and self-driving cars.
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Google looks more appealing as it seems "very hard to be replicated," added trader Guy Adami. Trader Tim Seymour—who owns both stocks—also prefers Google, saying it holds a place as "one of the most important companies in the world."
Tim Seymour is long AAPL, T, BAC, DIS, F, GE, GM, GOOGL, INTC, JPM, Tim's firm is long BABA, BIDU, MCD, NKE, NOK, SBUX, YHOO.
Brian Kelly is long BBRY, BTC=; ITB, TAN, TSL, the VIX, TWTR call spread, Euro; he is short AUDJPY, GBPJPY, Yuan. Today he bought Euro.
Today he sold US dollar. Today he closed his short position in Yen.
Karen is long BABA, BAC, C, FINL, FL, GOOG, GOOGL, JPM, KORS, M, BABA puts, she is short SPY, Her firm is long ANTM, AAPL, BAC, C, DIS, FBT, FINL, FL, GOOG, GOOGL, GPS, IBB, JPM, KORS, M, SUNE, URI, XBI, KORS call spreads, SUNE call spreads, KORS puts, SUNE puts, her firm is short IWM, SPY, MDY, Karen Finerman is on the board of GrafTech International.
Guy Adami is long CELG, EXAS, INTC, Guy Adami's wife, Linda Snow, works at Merck.