Art & Culture

Could Disneyland’s evil twin save this seaside town?

If you're hoping to take your kids to the happiest place on earth, you better steer clear from Banksy's latest creation, Dismaland.

From this weekend, the English seaside town of Weston-super-Mare is playing host to graffiti artist, Banksy's latest swipe at society.

"Dismaland", a seaside "bemusement park" is a place where your dreams most likely won't come true.

Courtesy of Dismaland and JBPR

For five weeks only, Dismaland will display fresh designs of Banksy's satirical, controversial art and sculpture work, as well as featuring work from artists like Damien Hirst, Jimmy Cauty and Jenny Holzer.

Inside the park, sculptures include a woman being attacked by seagulls, the crash site of cinderella's pumpkin carriage and amusement games like "Hook-a-duck from the muck". If that's not sinister enough, on the park's website, the attractions make references to pedophiles and Fifty Shades of Grey.

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Plan of Dismaland

While visitors are warned that there will be "extensive use of strobe lighting", "unsuitable" imagery for children and swearing; there are a few things not welcome. Ironically, spray paint and marker pens are prohibited along with knives and "legal representatives of the Walt Disney Corporation."

The U.K. attraction takes place at the Tropicana, a former waterpark on Weston-super-Mare's seafront. Banksy chose this site as he "loved the Tropicana as a kid" and opening the doors again, it closed in 2000, to the site is "a real honour."

Courtesy of Dismaland and JBPR

Could Dismaland bring some magic?

The town playing host, Weston-super-Mare, is currently in the midst of a regeneration process. In recent years the Somerset town has seen a decline in tourism numbers, major industry closures, low wages and very little jobs that can secure people to stay; consequently the younger generation are moving away to bigger cities.

Local council members believe this could be what's needed to revive the seaside town.

Councilor Nigel Ashton, leader of the North Somerset Council, said in a statement that the project will hopefully draw in thousands from all over the globe, which will demonstrate the valuable opportunities for the seaside town.

"Cultural development is central to a modern, vibrant urban environment, and I look forward to discussions with businesses who can see the potential for long-term cultural and capital investment in the town."

Courtesy of Dismaland and JBPR

Rachel Lewis, regeneration manager at North Somerset Council, told CNBC over the phone they were delighted by the whole Dismaland concept, saying it would be a huge boost for the town both in the short term and in the long term, for recognition.

"The whole (concept) of Dismaland is amazing, in terms of helping us capitalize on all those (regeneration) ambitions and bringing the whole thing to force. The profile and themes are brilliant in terms of connecting the creative and arts-based interest in the town, and painting the town in a different light that it was seen before."

Lewis said the council had been doing a lot over the last six months to create " a new emphasis on regeneration" and hopes that events like Banksy's Dismaland will remove the "jaded image" Weston has received over recent years and help revive the town's live entertainment and arts scene.

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Banksy has had a history with Disney before. In 2006, a life-size replica of a Guantanamo Bay detainee was placed inside—by Banksy—the Big Thunder Mountain Railroad ride at Disneyland, in Anaheim, California.

The U.K. park is open to the wider public from August 22nd until September 27th 2015, where the tickets are only £3 for the lucky—or perhaps unlucky—enthusiasts who grab an exclusive entry.

—By CNBC's Alexandra Gibbs, follow her on Twitter @AlexGibbsy.