– This is the script of CNBC's news report for China's CCTV on August 20, Thursday.
Welcome to CNBC Business Daily, I'm Qian Chen.
In 2011, the Wall Street Journal published an opinion piece by Amy Chua titled "Why Chinese Mothers Are Superior", in which she listed 10 things her two daughters were forbidden from doing while growing up; the list included attending sleepovers, having playdates, being in a school play and getting any grade less than an A.
The opinion piece was reportedly one of the WSJ's 'most-commented' of all time, and Chua told The Guardian that she subsequently received death threats. Chua, bettern known as the "Asian-American Tiger Mom", however, told CNBC she tended to look past the backlash to the product of her hard work: her daughters - Sophia, who graduated from Harvard earlier this year, and Louisa, who is currently following in her sister's footsteps at the prestigious university.
Now, the Yale law professor and author is exporting her parenting style to Singapore, with the launch of an after-school enrichment center in the tuition-crazy city-state.
The Keys Academy, which focuses both academics as well as soft skills such as creativity and leadership, aims to groom secondary-school students for university and "jobs of the future," with classes in robot-building and computer-coding as well as externships with global corporations and college admissions programs.
[Amy Chua, Author of "Battle Hymn of the Tiger Mother"] "I often wanted to outsource the parenting to somebody else. you know, the kids can push your buttons and would waste so much time arguing. and I like the Keys Academy preserve that hard-core, you need to know the basics, there's no way around that hardwork. 095407 but then they have the robotics, I think importantly for Asia, like personal communication skills, how can you be interesting? And dynamic, coz that's what it really takes now, you know you need to have a kinda personal identity, they have all the internships I like, put people in, actually with the industry leaders, and get them start thinking how do you solve problems and I think that's the best possible combination."
It should be no surprise Keys Academy would choose Singapore as its first location globally.
Seventy percent of parents in the city-state enroll their kids in private tuitions, according to a survey of 500 parents published in July by local newspaper The Straits Times and research company Nexus Link.
Families in the city-state spend an estimated 1 billion Singapore dollars on extra classes annually in order to boost their children's grades. The Keys Academy has no current plans to launch in other countries.
And while a fair number of Singaporean parents may be on the same page with regards to Chua's parenting style, her notion of what it takes to raise a successful child stirred a storm of controversy in the West not long ago.
[Amy Chua, Author of "Battle Hymn of the Tiger Mother"] "So to kinda preserve these traditional Asian value, hard work, self discipline and perseverance, but that's not enough any more. I mean, you can't be wrote the memorize, so I like the idea that the Key Academy brings in. Ideas of generate creativity, and itinitive and soft skills in young people, really prepare them better for really increasingly competitive global economy."
When asked about her suggestions to the young Asian parents today, the Tiger Mom said -- tiger parenting, but in a "secret" way.
[Amy Chua, Author of "Battle Hymn of the Tiger Mother"] "I think this has always been the weakness in Asian systems. you know, you are so good at making your kids drill and work hard, and concentrate, but we lack a little of that - let the kids have some space and interaction with other kids to have some fun. You know, education is just miserable, and just about solitaring memorization, it's not gonna be inspring, you are not able to motivate your kids. 095600 I think the best way to tiger parents, is to be very clever psychologically, how can you be secretly be tiger parenting without them even knowing it."
CNBC's Qian Chen, reporting from Singapore.