As New England Patriots quarterback Tom Brady looks to appeal his four-game suspension handed to him by NFL Commissioner Roger Goodell for deflating footballs, allegedly, it seems obvious this whole thing has tarnished Brady's reputation.
Or has it?
Actually, recent numbers suggest that not only has this air pressure ordeal not damaged Brady's standing with fans, but it may have heightened it in some regards.
That conclusion is most strongly supported by the NFL players union's latest top 50 player sales list, which ranks the Patriots' superstar at No. 1 in officially licensed merchandise sales from March 1 through May 31, 2015. It is the first time in his career he has finished at the top of the list, which accounts for jerseys, Fatheads, Lids headwear and figurines, among other products.
One reason for Brady's leading sales record? Constant publicity.
"It's (Deflategate) keeping his name out in the forefront," said Bob Dorfman, the executive creative director at Baker Street Advertising. "If you believe that there's no such thing as bad publicity, then I guess you can say it has a little bit of a positive effect."