Huggies is investigating after a video made by a mother in Guam purporting to show glass in its baby wipes caught attention online.
Other parents soon posted photos and video to Facebook and YouTube documenting a shiny residue found in the wipes.
"We are aware of the situation with a mom who posted videos of what she believed to be glass shards in a package of our wipes product," said Huggies in a statement. "We will take all appropriate steps to investigate this situation but it is important to note that no glass is used during the manufacture of our wipes."
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Hector Reyes, a 32-year-old electrical technician from Houston, TX shot a video of himself inspecting a Huggies wipe he bought which he says "look like they have some sort of 'fiberglass material.'"
"All I can say is that I worry about the well being of my 2-year-old daughter," he said.
But other parents are skeptical that the substance is glass.
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"I'm not worried about the wipes and will continue to use them for all my babies' bums," said Jessica Shinsky, a 27-year-old stay-at-home mother from Peoria, Arizona. She posted a video on her Facebook profile comparing a Huggies wipe with a Pampers wipe and alleged both show a shiny residue on the surface.
Bob Brand, a spokesman for Huggies parent company Kimberly-Clark, said it's possible that what customers are seeing might be small pieces of melted fibers.
"We believe what has been reported as glass shards are, most likely, melted fiber particles of our wipe material used in the manufacturing process of the product," he said.
But Brand said no formal conclusions will be made until Huggies has a chance to "study the product in question thoroughly."
Huggies encourages concerned parents to contact the company online at huggies.com/en-US/contact-us or to call 1-888-485-6839.