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DIXIE BRANDS RE-ESTABLISHES LEADERSHIP ROLE IN CANNABINOID WELLNESS PRODUCTS WITH LAUNCH OF ACESO

DENVER, Aug. 24, 2015 (GLOBE NEWSWIRE) -- Dixie Brands, Inc. (Dixie), a leader in cannabinoid extraction and wellness platforms, is once again pushing the entire hemp-derived cannabinoid market forward with the launch of its Hemp 2.0 product line-Aceso. Dixie was one of the first companies to establish the hemp wellness market back in 2012 with the launch of its Dixie Botanicals line of tinctures and salves. Dixie Botanicals was then sold in April and divested on December 21, 2014, allowing Dixie to develop a significantly enhanced, R &D driven new product line which will be available to consumers nationally in November, 2015 via http://www.myaceso.com.

Aceso, whose name is derived from the Greek Goddess of the healing process, intends to bring the power of cannabinoids to the next level, allowing more people to more accurately find a whole plant formula that will optimize their health. The first in the Aceso line of formulations will be "Wellness" for general wellness; "Calm" to help with mild anxiety; and "Soothe" to ease everyday aches. All products will be developed using a specific ratio of ingredients in a proprietary cannabinoid formulation, as well as other synergistic compounds, delivered in a carefully measured, single serving oral spray or powder format (which can be mixed with water and/or other liquids) for fast and efficient delivery of health benefits. Following the first three formulations, Aceso will bring its "Sleep" product to market which will also be formulated with a specific proprietary ratio of constituents to deliver a more restful night's sleep.

"Our deep knowledge of the cannabis sativa plant, combined with next generation scientific research, has allowed us to create perfectly balanced cannabinoid formulas to further unlock the beneficial properties of hemp that go well beyond the existing products available today," said Kurt Forstmann, Director of Product Development for Aceso. "We believe certain ratios of ingredients, including naturally occurring cannabinoids from industrial hemp, have the capacity to restore our basic nature. To make us feel healthier, happier. To make us laugh louder and sleep deeper by keeping us in harmony with the ideal version of ourselves. The version that isn't side-tracked by daily challenges that can chip away at our well-being. And it is because of our unyielding commitment to our customers that we will continue to work to unlock the magic of hemp-derived cannabinoids by grounding everything we do in science and research."

Dixie Brands Expands Cannabinoid Platform

In conjunction with today's launch of Aceso, Dixie Brands, Inc. announced an additional product platform. Dixie is also bringing to market a pet wellness brand, Therabis. The first products from Therabis will employ a combination of cannabinoids with a proprietary blend of all-natural ingredients, formulated by 30-year veterinarian, Dr. Steve Katz, VMD. Dr. Katz has been developing this formulation over the past 10 years to target the most common pet challenges of separation anxiety and itching in addition to improving joint mobility and flexibility. Therabis will be available online initially at www.therabis.com, beginning November, 2015. Future plans include additional products and formats, as well as broader retail distribution. Click here to read the full pet product release.

"Dixie Brands believes strongly that the future of cannabis extends far beyond THC-based products, and today's announcements are indicative of a critical 'next-step' implementation of Dixie Brands' expansion strategy," said Tripp Keber, CEO of Dixie Brands, Inc. "To date, we have achieved great success with our initial Dixie Elixirs and Edibles line, but we have always aspired to bring the potential of this amazing plant to a broader population through development of a comprehensive suite of products and brands grounded in science and research. I am extremely proud of the teams of smart, dedicated and mutually aligned individuals who are helping to bring that vision to fruition, and we look forward to many more exciting announcements in the future."

ABOUT DIXIE BRANDS, INC.

Located in Denver, Colorado, Dixie Brands, Inc., (Dixie) through its affiliates across the country, has been formulating and producing award-winning THC and CBD-infused products since 2009. What began as a single flagship product, the Dixie Elixir (a THC-infused soda), has now expanded to over 30 different products across over 100 SKUs, representing the industry's finest edibles, tinctures, topicals and connoisseur grade extractions. To find out more about Dixie's innovative products, or about how Dixie is building the future of cannabis, please visit us at http://www.dixiebrands.com.

CONTACT: Joe Hodas Dixie Brands, Inc., Chief Marketing Officer jhodas@dixiebrands.com 303-827-6972Source:Dixie Brands, Inc.