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Cherokee Global Brands Enters Into a License Agreement With 5 Horizons Group for Its Everyday California(R) Brand

SHERMAN OAKS, Calif., Aug. 26, 2015 (GLOBE NEWSWIRE) -- Cherokee Global Brands (NASDAQ:CHKE), a global marketer of style-focused lifestyle brands, announced today that it has entered into a license agreement with 5 Horizons Group for its Everyday California® brand.

Crafted in Southern California, Everyday California(R) embodies the California spirit and celebrates living life to the fullest. Everyday California(R) apparel and accessories are the perfect match for any journey.


A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=34521

This agreement provides 5 Horizons the rights to manufacture and sell a wide assortment of branded Everyday California products, including backpacks, bags, luggage, cold and warm weather accessories and select apparel products for adults and kids. Distribution will include specialty and department store retailers as well as resorts in the U.S., Canada and Mexico and select countries in: South & Central America, Europe, the Middle East and Africa. Product is expected to launch spring 2016.

Founded in 2008 by Jonathan Allen and Kevin Lehrer, 5 Horizons Group is a global consumer products firm that specializes in creating and marketing outdoor, recreational and sporting lifestyle consumer product categories. 5 Horizons has forged relationships with leading global retailers and driven success for well-known brands including Carhartt and Jonathan Adler.

"As we pursue partnerships with consumer products companies that align with our core values of vision, agility and scale, 5 Horizons stands out as a best-in-class choice," said Henry Stupp, CEO of Cherokee Global Brands. "The company has an excellent reputation for creating innovative products and compelling assortments while providing its retail partners with significant gross margin opportunities. Leveraging their design, sourcing and distribution capabilities will be key to expanding global awareness for the Everyday California brand."

Kevin Lehrer, Managing Partner, 5 Horizons Group commented, "We are extremely pleased to announce our partnership with Cherokee Global Brands for the Everyday California brand. Our category expertise combined with Cherokee Global Brands' global vision for the brand and ways of working is a winning combination. We look forward to a successful partnership."

About Cherokee Global Brands

Cherokee Global Brands is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California® and Sideout®, across multiple consumer product categories and retail tiers around the world. The Company currently maintains licensing agreements with leading retailers and manufacturers that span over 50 countries in 7,000 retail locations. Its retail and e-commerce platform partnerships include: Target Stores (U.S.), Kohl's (U.S.), Sears Canada (Canada), Argos & Sports Direct (UK and Ireland), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Nishimatsuya (Japan), Landmark Group's Max Stores (certain Middle East and North Africa countries), Reliance Trends Stores (India) and the TJX Companies (U.S., Canada and Europe).

Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words "anticipates," "believes," "expects," "may," "should," and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company's brands, the ability and/or commitment of the Company's licensees to design, manufacture and market Cherokee, Liz Lange, Completely Me, Tony Hawk and Hawk Brands, Sideout, Everyday California and Carole Little branded products, the Company's dependence on Target for most of the Company's revenues and the Company's dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company's Annual Report on Form 10-K for Fiscal Year 2015, and in its periodic reports on Forms 10-Q and 8-K. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.

The photo is also available via AP PhotoExpress.

CONTACT: Cherokee Global Brands: For licensing information Mark Nawrocki, Executive Vice President Global Business Development 818-908-9868 x315 markn@cherokeeglobalbrands.com Investor and financial information Jason Boling, CFO (818) 908-9868x318 jasonb@cherokeeglobalbrands.com Media Requests for Cherokee Global Brands: Orsi Public Relations Janet Orsi (323) 874-4073 Janet@orsipr.com Investors: Patricia Nir Addo Communications (310) 829-5400Source: Cherokee Global Brands