Expectations are low for Apple heading into its event next month, making the tech giant's stock appealing at its current price, CNBC "Fast Money" trader Tim Seymour said.
Apple on Thursday confirmed it will hold a Sept. 9 function, in which the company could reportedly unveil its next generation iPhone and other developments. With its shares down about 15 percent in the last three months, Apple has upside now while excitement is muted, said Seymour, who owns the stock.
Read MoreApple confirms rumored Sept 9 event
Apple shares closed Thursday nearly 3 percent higher at about $113. It remains a long play against $103 per share, said trader Guy Adami.
But if Apple spikes into the event, shareholders could sell some of their stake ahead of possible downside on news, trader Brian Kelly contended.