But Facebook's proposition, called "M," comes with a difference. Instead of being purely based on artificial intelligence (AI), it also uses real people – almost like customer service representatives – to complete tasks and answer queries.
"It's powered by artificial intelligence that's trained and supervised by people," David Marcus, vice-president of messaging products at Facebook, wrote in a post on the social networking site.
"Unlike other AI-based services in the market, M can actually complete tasks on your behalf. It can purchase items, get gifts delivered to your loved ones, book restaurants, travel arrangements, appointments and way more."