Going, going, doh!
Auction house Sotheby's is planning to sell memorabilia and fine art from the collection of the late Sam Simon, one of the most influential creative forces in modern television. Simon, who died from colon cancer in March, was best known as co-creator of the Fox animated comedy, "The Simpsons," the longest-running sitcom in American television.
The wide-ranging collection of vintage pop-culture memorabilia includes a signed poster promoting the 1974 Muhammad Ali and Joe Frazier fight. That work carries a pre-sale estimate of $1,500 to $2,000. Sotheby's estimates the total sale will bring in upward of $10 million dollars.
A Simpsons-themed pinball machine could sell for as much as $2,000. Originally released in 1990, the machine features the original voices of the show's main characters, including Bart Simpson's reciting his infamous line, "Don't have a cow, man."
Given the eclectic, genre-spanning nature of the collection and rather accessible prices, Andrea Fiuczynski, chair of Sotheby's West Coast, told CNBC she anticipates the auction will lure novice bidders, both individual and young corporate buyers..
"I can see a small startup buying some of the pieces for their offices. For instance, the hula dancer lamp or the pinball machine fits perfectly into the modern, fun aesthetic so popular in Silicon Valley or Silicon Alley," said Fiuczynski