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Enterprise Mobility Market Expected to Reach US$ 510.39 Billion by 2022, Globally: Transparency Market Research

Albany - NY, Aug. 31, 2015 (GLOBE NEWSWIRE) -- According to a new market report published by Transparency Market Research "Enterprise Mobility Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2015 - 2022", the global enterprise mobility market was worth US$ 86.36 Bn in 2014 and is expected to reach US$ 510.39 Bn by 2022, growing at a CAGR of 24.7% from 2015 to 2022. North America was the largest market for enterprise mobility in 2014. Growth in this region is expected to be driven by proliferation of handheld devices and increasing trend of BYOD and CYOD policies across the enterprises.

Enterprise mobility is increasingly adopted by many leading start-ups and renowned companies. It has become a management tool for these companies. This is because enterprise mobility helps them to stay informed of what is happening with mobile employees, and helps in better managing them. Enterprise mobile solutions include software, mobile devices, and applications that work together to help companies and employees to enhance work and increase their efficiency. A trend of wide adoption of enterprise mobile device management (MDM) has been observed across various enterprises at present. MDM helps overcome the hurdles of enterprise mobility. MDM software tool allows companies to keep their important data secure, while enabling efficiency and productivity of a mobile workforce. Some of the additional features of MDM include file synchronization, application management, data security loss, device support, and file sharing.

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For many years, corporate IT departments considered desktop as the only way to present information from their corporate enterprise applications. With the advancement of mobile computing and proliferation of handheld devices such as smartphones, tablets and laptops, enterprise applications are no longer restricted to the desktops. End-users expect to switch between these mobile devices anywhere and at any time. Moreover, enterprises show the rising trend of BYOD and CYOD policies. Bring your own device (BYOD) is the concept of allowing the employees to use their own personal devices for office-related work. The BYOD policy covers tablets, smartphones and laptops. Choose your own device (CYOD) is an alternative rising trend in enterprise workplaces, wherein the enterprise allows its employees to select a device from a specified range of devices. This enables the organizations to establish more control over the devices selected by employees to handle information pertaining to the enterprise. The most common mobile devices chosen under the CYOD and BYOD policies are personal laptops and tablets. Additionally, the mobile workforce of any organization requires communication tools that can be used anywhere and anytime. Thus, these employees prefer using handheld devices for their business operations. This helps users to convert their mobile phones into desk phones, thereby increasing productivity. Thus, with the growing adoption of BYOD and CYOD policies across different organizations, demand for enterprise mobility is expected to soar significantly during the forecast period.

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On the basis of devices, the global enterprise mobility market is segmented into smartphones, laptops and tablets. In 2014, laptops were the most preferred devices for enterprise mobility, and accounted for around 40% share of the overall enterprise mobility market. However, smartphones are expected to expand at a CAGR of 25.0% from 2015 to 2022. The most significant factor driving the market for smartphones is their increasing demand across varied industry verticals due to low hardware cost.

In terms of software type, the enterprise mobility market is segmented into mobile device management, mobile application management, enterprise email and content management, telecom expense management and mobile message management. In 2014, mobile device management segment held the largest revenue share of around 38% of the overall enterprise mobility market. However, enterprise email and content management segment is expected to grow at fastest rate in terms of revenue in the enterprise mobility market during the forecast period from 2015 to 2022.

The global enterprise mobility market is segmented based on the end-use applications into IT and telecommunications, BFSI, government and education, hospitality and retail, manufacturing and automotive, consumer, media, life science and healthcare applications. IT and telecommunication dominated the global enterprise mobility market in 2014. However, with the growing adoption of enterprise mobility across BFSI, this segment is expected to witness the highest growth during the forecast period.

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Geographically, North America is the largest market for enterprise mobility globally and is expected to maintain its dominant position throughout the forecast period. In 2014, North America accounted for around 29% of the overall enterprise mobility market. However, Asia Pacific is expected to witness fastest growth during the forecast period. China, India, Japan, Australia, South Korea are among the major markets for enterprise mobility in this region. The global enterprise mobility market, in current situation shows the presence of key players including MobileIron, SOTI, Inc., Symantec Corporation, Microsoft Corporation, Cisco Systems, Inc., Avaya Inc., Alcatel Lucent S.A., AirWatch LLC, Aruba Inc., Citrix Systems Inc., Meru Networks, Good Technology Inc., iPass Inc., Hewlett Packard Development Company Ltd., IBM Corporation, AT&T Inc., BlackBerry Ltd., Nokia Corporation, Panasonic Corporation, and Cerner Corporation.

The Global Enterprise Mobility Market is segmented as follows:

Enterprise Mobility Market Analysis, by Device

  • Smartphones
  • Laptops
  • Tablets

Enterprise Mobility Market Analysis, by Software Type

  • Mobile Device Management
  • Mobile Application Management
  • Enterprise Email and Content Management
  • Others

Enterprise Mobility Market Analysis, by Security Solution

  • Mobile Data Security
  • Mobile Device Security
  • Network Security
  • Mobile ID Security

Enterprise Mobility Market Analysis, by End-use Application

  • IT and Telecommunication
  • BFSI
  • Government and Education
  • Hospitality and Retail
  • Manufacturing and Automotive
  • Others

Enterprise Mobility Market by Geography

North America

  • U.S.
  • Rest of North America

Europe

  • EU7
  • CIS
  • Rest of Europe

Asia-Pacific

  • Japan
  • China
  • Australasia
  • Rest of Asia Pacific

Middle East and Africa (MEA)

  • GCC Countries
  • North Africa
  • South Africa
  • Rest of MEA

Latin America

  • Brazil
  • Rest of Latin America

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Source:Transparency Market Research