Users of Google Android smartwatch software can now pair up with Apple iPhones.
In a blog post Monday, Google said it rolled out compatibility for some Android Wear watches with Apple's iOS sofware. The rollout comes as big technology companies look to gain ground in the growing market. The move could give watch producers using Android software another tool to draw consumers, as the smartwatches previously linked only to Android phones.
As of Monday, iOS compatibility was limited to the LG Watch Urbane, but future watches made by Huawei, Asus and Motorola would also support Apple's operating system. Still, they will not be able to perform all of the functions of an iPhone-linked Apple watch.
When synchronized, Android Wear users can see phone calls, messages and notifications from their iPhones. They can also track fitness and use tip and reminder functions.
Google expects iPhone compatible Android watches to cost in a range of $100 to $400, while Apple sells most of its models for $350 to $1,000.
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— The Associated Press contributed to this report.