Television is an essential part of American life. But are we willing to pay, say, twice as much for the latest TV technology?
That's exactly what Apple is betting with its new Apple TV model, slated to be unveiled in less than two weeks. The fourth iteration of the over-the-top (OTT) smart home device could have a price tag between $150 and $200, according to reports by 9to5Mac, a technology website. That's a steep increase from the $100 debut price of the current Apple TV 3 model, which dropped to just $70 in March.
Apple TV already lags behind similar devices from Amazon and Google in user adoption. But the new price point is less about attracting widespread adoption and more about marketing an aspirational, premium technology to those looking to upgrade from cheaper models, experts said.