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Tricked-out rides at the Great American Trucking Show

The Great American Trucking Show

Chrome cab of "Widow Maker" at the Great American Trucking Show Pride and Polish contest in Dallas TX.
Karen Stern | CNBC

Each August, some 30,000 people descend upon Dallas for the Great American Trucking Show. The three-day event entails industry panels, driver recruiting forums, rows of vendors with new trucking products, and perhaps most spectacularly, rows of glittering big rigs polished to perfection for one of the largest truck beauty pageants in the U.S.

You heard right: a truck beauty pageant. In the annual Overdrive's Pride & Polish championship, dozens of jaw-dropping show trucks compete for cash prizes and bragging rights. Owners pour hundreds of thousands of dollars into custom paint jobs, intricately detailed interiors, high-end sound systems and over-the-top chrome finishes. Some have even added unusual features like, in one semi truck, a stripper pole.

Some competing trucks are actual working machines; many more have been designed specifically to compete—what owners of some working rigs refer to as "trailer queens."

Click ahead to see some of the latest contestants.

—By CNBC's Morgan Brennan and Karen Stern
Posted 31 Aug. 2015

Ghoulish

Pride and Polish contestant "Wicker" at the Great American Trucking Show.
Karen Stern | CNBC

Pride and Polish contestant "Wicked."

A hot entrant

Wild Child at the Great American Trucking Show in Dallas, TX.
Karen Stern | CNBC

"Wild Child" was another contestant.

Rear view

"Widow Maker" by Clean Slate Environmentals, LLC at the Great American Trucking Show.
Karen Stern | CNBC

"Widow Maker" by Clean Slate Environmentals.

Peek inside

Judges inspect a Pride and Polish contestant at the Great American Trucking Show in Dallas, TX.
Karen Stern | CNBC

Judges inspect a Pride and Polish contestant.

Chrome and steel

Custom cab of "Disorderly Conduct" at the Great American Trucking Show in Dallas, TX.
Karen Stern | CNBC

A look inside the custom cab of "Disorderly Conduct."

Next up

Contestants await judging at the Pride and Polish contest during the Great American Trucking Show in Dallas, TX.
Karen Stern | CNBC

Parked contestants await their judging at the Pride and Polish contest.

More chrome, more steel

"Disorderly Conduct" competes during the Pride and Polish contest at the Great American Trucking Show in Dallas, TX.
Karen Stern | CNBC

An exterior view of "Disorderly Conduct."

Hood from hell

"Hardway" competes at the Pride and Polish contest during the Great American Trucking Show in Dallas, TX.
Karen Stern | CNBC

Paint work on "Hardway."

One mean tanker

"Blood Sweat and Gas" at the Pride and Polish competition during the Great American Trucking Show in Dallas, TX.
Karen Stern | CNBC

"Blood, Sweat and Gas."

Moving cattle in style

A livestock truck competes at the Pride and Polish competition during the Great American Trucking Show in Dallas, TX.
Karen Stern | CNBC

A livestock truck competes at the Pride and Polish competition.